Fashion shoppers search with intent: occasion, aesthetic, mood. Most catalogs still describe products with category and color. That gap shows up as zero-result searches, uneven discovery, and search investment that never compounds.
This report summarizes what we see across large fashion catalogs—where discovery breaks, what “good enough” enrichment actually means, and how teams close the vocabulary gap without ripping out their stack.
Inside the report
- Why search-layer spend often stalls when catalog signals are thin
- Where intent vocabulary is missing on typical fashion SKUs
- What confidence-aware enrichment changes in day-to-day ops
- Practical questions to ask before your next search investment